Privacy Policy

This Privacy Policy explains how Haus of Lux ("we", "us", "our") collects, uses, and protects your personal data when you visit our website at hausoflux.uk or make a purchase from us. We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Haus of Lux is a luxury sofa brand based in Manchester, Great Britain. We design and handcraft premium sofas to order, delivering across mainland Great Britain. Our registered business address is in . If you have any questions about this policy, please contact us at hello@hausoflux.uk.

What Personal Data We Collect

When you interact with Haus of Lux, we may collect the following categories of personal information:

• Identity data: your name, title, and date of birth if provided
• Contact data: your email address, phone number, and delivery/billing address
• Transaction data: details of products you have purchased or enquired about
• Financial data: payment card details (processed securely by our payment provider — we do not store your full card details)
• Technical data: your IP address, browser type and version, time zone setting, browser plug-in types, operating system, and device information
• Usage data: information about how you use our website, including pages visited, products viewed, and referring URLs
• Marketing and communications data: your preferences in receiving marketing from us and your communication preferences
• Enquiry data: any information you submit via our contact form, live chat, or email correspondence

How We Collect Your Data

We collect personal data through the following means:

• Direct interactions: when you place an order, fill in a form, subscribe to our newsletter, or contact us
• Automated technologies: as you browse our website, we automatically collect technical and usage data using cookies and similar technologies
• Third parties: we may receive data from payment processors, analytics providers, and advertising networks

How We Use Your Data

We use your personal data for the following purposes:

• To process and fulfil your order, including delivery and after-sales support
• To communicate with you about your order, including delivery updates and any issues
• To respond to your enquiries and provide customer service
• To send you marketing communications if you have opted in or where we have a legitimate interest
• To improve our website, products, and services through analytics
• To comply with our legal obligations and resolve any disputes
• To prevent fraud and ensure the security of our systems

Our legal basis for processing your data depends on the activity: contract performance (for order fulfilment), legitimate interests (for marketing to existing customers and improving our services), legal obligation (for tax and accounting), and consent (for newsletter sign-up and cookies).

Cookies

Our website uses cookies — small text files placed on your device — to improve your experience and help us understand how visitors use our site. We use the following types of cookies:

• Essential cookies: required for the website to function, including your shopping cart and session management
• Analytics cookies: help us understand how visitors interact with our site (e.g. Google Analytics)
• Marketing cookies: used to track and measure the effectiveness of our advertising campaigns
• Preference cookies: remember your settings and preferences

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Third Parties We Work With

We may share your personal data with trusted third parties in the following circumstances:

• Shopify: our e-commerce platform processes your order and payment data. Shopify's privacy policy is available at shopify.com/legal/privacy
• Payment processors: we use secure, PCI-compliant payment processors (such as Stripe or PayPal) to handle transactions. Your full card details are never stored on our servers
• Delivery partners: we share your name and delivery address with our delivery team to fulfil your order
• Analytics providers: we use Google Analytics to understand website usage. This data is anonymised and aggregated
• Email marketing: if you have subscribed to our newsletter, your email may be processed by our email marketing provider
• Legal and regulatory authorities: we may disclose your information where required by law or to protect our legal rights

We do not sell your personal data to third parties.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, and reporting requirements. Order data is typically retained for 7 years in line with HMRC requirements. Marketing preferences are retained until you unsubscribe or request deletion.

International Transfers

Some of our third-party service providers are based outside the UK. Where we transfer data internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, such as standard contractual clauses or adequacy decisions.

Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access: you may request a copy of the personal data we hold about you
• Right to rectification: you may ask us to correct inaccurate or incomplete data
• Right to erasure: you may request deletion of your personal data in certain circumstances
• Right to restrict processing: you may ask us to pause processing of your data in certain circumstances
• Right to data portability: you may request your data in a structured, machine-readable format
• Right to object: you may object to processing based on legitimate interests, including direct marketing
• Rights relating to automated decision-making: we do not make solely automated decisions that significantly affect you

To exercise any of these rights, please email us at hello@hausoflux.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Marketing Communications

We will only send you marketing emails if you have opted in to receive them, or if you are an existing customer and we are marketing similar products or services. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by emailing hello@hausoflux.uk.

Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses SSL encryption, and all payment processing is handled by PCI-compliant providers.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most current version will always be available on this page. We will notify you of significant changes by email where appropriate.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

• Email: hello@hausoflux.uk
• Address: Haus of Lux, Manchester, Great Britain

Last updated: March 2026